Mumbrella trialling technology to gauge audience reactions and engagement with campaigns

Miranda Ward

November 18, 2014 12:10

Mumbrella is trialling emotional measurement tool RealEyes to measure how audiences emotionally react to different campaigns and content.

The aim of using this technology is to be able to bring regular fresh insights to the creative content we run on the site, which we will share with our readers.

What does it do?

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

emotions

2 COMMENTS

Tim 18 Nov 14

Does it capture images or just video fingerprints?

User ID not verified.

JG 18 Nov 14

I wouldn’t use it. You end up with shit white dot tattoos all over your face.

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Mumbrella trialling technology to gauge audience reactions and engagement with campaigns

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