IGA focuses on recipes and entertaining tips and advice in new Christmas campaign

Miranda Ward

November 18, 2014 11:32

IGA has collaborated with chef Dominique Rizzo in an effort to position IGA as the “easy go-to destination for entertaining” throughout the holidays, with the supermarket launching a new Christmas campaign focusing on recipes and food.

The ‘Christmas Made Easy’ campaign, developed by Creative Oasis features a series of recipe videos, with the main TVC a re-edit of last year’s spot featuring Anh Doh, who will not be appearing in any other parts of the campaign.

https://www.youtube.com/watch?v=0JDRVUwxElc

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.