Mumbrella360: Creative compromises and product placement

m360In the final video roundup from the Mumbrella Question Time session at June’s Mumbrella360con ference, the panel discusses:

  • The hardest thing they have done this year;
  • Liquid Ideas boss Stuart Gregor talks about trying – and failing – to hand over the reins of his business;
  • Tourism Australia’s Nick Baker on overturning the world’s misconceptions about the quality of Australian food and wine;
  • Mediabrands chairman Henry Tajer on teaching his father to use an iPad;
  • McCann Worldwide’s John Mescall on being forced to push out work that isn’t his best.

In the next instalment the panel debates:

  • whether marketing has a seat at the boardroom table.

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