Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more

A case study on the marketing campaign behind the FIFA Women’s World Cup, a masterclass in how Aware Super used marketing to drive strategy, and the secrets to establishing a connection with a young audience are the sessions rounding out the program for this year’s Mumbrella360 event.

Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its biggest yet.

The Women’s World Cup broke records in 2023, and singlehandedly shaped public perception of women’s sports in Australia. And the event’s head of marketing, Kim Anderson Consulting director, Kim Anderson, is confirmed to be delivering the Nine-powered ‘Sports’ stream session, ‘Changing the Game: Taking the Women’s World Cup Beyond Greatness’.

Kim Anderson

Anderson’s talk will delve deep into the advertising strategy behind the World Cup, explaining the different solutions that resulted in the tournament becoming the number one topic of conversation across Australia.

Meanwhile, the idea that marketing can be a powerful driving force for facilitating impactful strategies is the topic that will see Aware Super’s chief marketing officer, Gretchen Fox, Forethoughts Advisory’s general manager, Rachel Edwardes, and Thinkerbell’s chief thinker and founder, Adam Ferrier, take to the Mumbrella360 stage.

The trio’s session, ‘A Masterclass in Building a Super Fund’s Northstar to Effectively Communicating It’, is split into two parts. Part one will see Fox and Edwardes explore how customer data influenced organisational decision-making and laid the groundwork for the “Super Helpful” campaign.

(L-R): Rachel Edwardes, Gretchen Fox, Adam Ferrier

Part two will bring Ferrier centre stage where he will discuss the specifics of the aforementioned campaign, effectively rounding out the marketing journey for delegates.

And for Mumbrella360 attendees eager to learn how to connect their company and brand with younger audiences, 72andSunny’s Los Angeles-based global chief strategy officer, Bryan Smith, is touching down in Sydney to share expertise gathered over a decade of working for the international marketing agency.

Smith’s insights are set to be backed by case studies centering on three enourmous brands – the National Football League (NFL), Google and adidas, and will offer delegates takeaways that can be easily applied to their own brands.

Bryan Smith

Mumbrella360 2024 is shaping up to be the must-visit event for media and marketing professionals across Australia.

In addition to Nike’s former CMO headlining the event, a powerhouse catalogue of sessions have already been announced, including talks on Guzman y Gomez’s secrets to authentic branding, a workshop for cultivating and cementing collaboration into workplace culture, and a look at chief marketing officers’ worst nightmares.

Mumbrella360 2024 will take place on May 21-23 at Doltone House in Jones Bay Wharf.

Tickets are available now.


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