Mumbrella360 2024 full program revealed featuring 72andSunny global chief strategist, Nine, Thinkerbell and more

March 19, 2024 9:00

A case study on the marketing campaign behind the FIFA Women’s World Cup, a masterclass in how Aware Super used marketing to drive strategy, and the secrets to establishing a connection with a young audience are the sessions rounding out the program for this year’s Mumbrella360 event.

Across three days, there will be five streams of cutting-edge content, dedicated masterclasses and ample formal and informal networking opportunities – this conference is shaping up to be its biggest yet.

The Women’s World Cup broke records in 2023, and singlehandedly shaped public perception of women’s sports in Australia. And the event’s head of marketing, Kim Anderson Consulting director, Kim Anderson, is confirmed to be delivering the Nine-powered ‘Sports’ stream session, ‘Changing the Game: Taking the Women’s World Cup Beyond Greatness’.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

72andSunny Adam Ferrier Aware Super Bryan Smith FIFA Women's World Cup 2023 Forethoughts Advisory Gretchen Fox Kim Anderson Kim Anderson Consulting Mumbrella360 2024 Rachel Edwardes Thinkerbell