Mumbrella360 Battle of the Media: Cinema vs online and DM vs TV

Mumbrella360 featured the Battle of the Media in which a champion of each medium argued its case. Their presentations were then subject to audience vote to decide who would go through to the next round and eventually the final.

In this video we present round one, cinema versus online. Rob Belgiovane, ECD, BWM vs Mark Shaw, GM, Sensis Digital Media:

In round two, direct mail goes head to head with television. Mike Chuter, founding partner, Cubed vs Brian Gallagher, CEO, Ignite Media Brands:

The remaining heats (radio vs newspapers and magazines vs outdoor), the semi finals and final will be available in the coming days.

Battle of the Media sponsored by:




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