3 years ago Mat Baxter blasts the ‘dog and pony show’ pitch process, urges industry to ditch it and bad clients 34
3 years ago How paying less attention to awards and more to social led to Dollar Shave Club’s viral campaigns 7
4 years ago Mumbrella360 program unveiled with keynotes from News Corp boss Michael Miller and ‘Fearless Girl’ marketer
5 years ago ‘Clients are uncomfortable with the way their agencies approach them’, agencies warned 10
5 years ago ‘You need the wisdom of Yoda and the strength of Chewbacca’: How to fix today’s broken marketing management
5 years ago Generation Z and declining revenues the key challenges facing marketers and media over next five years: PwC
5 years ago Facebook CMO on bringing creative in-house and why consultancies will make more moves on agencies
5 years ago Mark Ritson’s ‘Make Marketing Great Again’ manifesto among latest Mumbrella360 content to be unveiled 3