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Mumbrella360 Brand Innovation Stage sessions announced including Diageo marketer Adam Ballesty on how to be culturally relevant

Mumbrella has announced its second batch of sessions for June’s Mumbrella360 conference. Today’s announcement features all of the speakers on the Brand Innovation Stage.

Sessions include lessons from brands about how they have gone about transforming their marketing programmes, along with advice from some of Australia’s leading brand strategists.

Adam Ballesty Diageo

Ballesty: How to be culturally relevant

 

Brand Innovation Stage sessions include:

  • Adam Ballesty, marketing and innovation director at Diageo Australia and Dennis Wong, innovation specialist at Added Value Australia, on the framework of how brands can make themselves culturally relevant;
  • UDKU strategist Colin Jowell sharing the story of how his client’s financial advice division created a brand new retail experience. He will share advice for marketers on how to create brand transformation projects that stick;
  • Nicola SwankieSocial media veteran Nicola Swankie, MD of SOCiETY, will discuss how brands can rediscover their purpose in modern times.
  • Corporate branding expert Dominic Walsh, MD of Landor Associates, on practical techniques to foster an innovation culture, and how to overcome internal barriers;
  • David MorganRowena MillwardPractical advice from former Bankwest CMO David Morgan and former Johnson & Johnson marketer Rowena Millward on on how to find your brand’s story and use it to engage customers and staff;
  • Brand agency Elephant and client Sydney Water will share how they applied the Japanese design philosophy of Seizui, combined with brand anthropology, to redefine the brand and business.

360 logoThe Mumbrella360 conference takes place at the Hilton Hotel in Sydney on June 3 and 4, with networking on June 2.

Today’s Brand Innovation Stage announcements follow yesterday’s announcement of speakers and sessions for the Mumbrella360 Data Stage.

Tickets for Mumbrella360 are available with a discount of $700 for the next fortnight.

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