Morning Update: April Fools Day in the US; W+K turns its website back 30 years

AdAge: April Fool’s Day 2015: All the Pranks Fit to Print

Every year, marketers and agencies take a stab at April Fool’s Day. It’s a great opportunity for good, safe fun that vaguely carries brand messaging. This year brought business software from Tumblr and a finely-crafted selfie stick. Below, a few that grabbed our attention.

Mumbrella Asia: Ikea calls on Singaporeans to ‘begin your shelf discovery’ in new ad

Ikea is running a new campaign for the Singapore market that asks Singaporeans to “begin your shelf discovery” by re-kitting their homes with its furniture.

The film, which features the same hero from Ikea’s popular ‘Bookbook’ iPhone parody that went viral in September last year, begins with a man entering a bathroom and stepping on his child’s toy, prompting him to scream the word “fräck”, which means mirror in Swedish.

Mashable: Twitter ads are coming to your profile

Twitter advertising isn’t new, but advertising on users’ profiles? That is a first.

The social network is testing out promoted tweets on some profile pages, according to aRe/codereport. And if those ads are there at all, you’ll find them a few tweets down in a section specially marked, “Suggested by Twitter,” so there’s little chance of mistaking them for anything else.

While these experimental ads will only be displayed for Twitter users who are logged in, it’s possible that could change down the road once the company’s recently reported deal with Google — one that Twitter CEO Dick Costolo said would take “several months” before we see anything come of it — officially rolls out.

AdWeek: Wieden + Kennedy Turns Its Website Back 30 Years, but Not for April Fools’ Day

April 1 is known most places for pranks. But at Wieden + Kennedy it has a different meaning. The agency was founded on April 1, 1982, and celebrates Founder’s Day on that date each year.

This year it’s done something fun with its website, which might be mistaken for a prank. The whole thing has been recast as a throwback to the agency’s earliest years. Check it out here.

The “Work” section includes 33 pieces of creative from the ’80s and early ’90s (Nike, Speedo, Memorex, Honda). “People” features vintage portraits of W+K staff, many of whom are still there. “Clients” includes a roster from when the agency had offices in Portland, Ore., and Philadelphia. And the “About” section has a great early promo video from the agency’s archives, featuring a young Dan Wieden, David Kennedy, Dave Luhr and Susan Hoffman.


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