Mumbrella360 – how you can be involved

tim burrowes landscapeThe industry is once again being asked to get involved in this year’s Mumbrella360. Mumbrella’s Tim Burrowes explains how

This is the fourth time we’ve done this. It’s the moment to fire the starting pistol on Mumbrella360.

In the next few days we’ll be announcing at least one big new thing for Mumbrella360. But the most important thing remains the same – once again we’re inviting the industry to join us in curating the conference. You’re reading that invitation right now.

Back in 2011, I had a hunch that if we invited the industry to help us create the content of Mumbrella360, we might be able to tap into just a little of the creativity and cleverness that flows within the media and marketing world.

The idea was that we’d organise most of the content ourselves (of course) but we’d also hand over 10 or so sessions to volunteers from the industry to share their own visions on the issues and debates we face.

We were overwhelmed. A couple of hundred session proposals came in, and hundreds of readers voted on the ones they wanted to hear. We ended up doubling the number of industry-curated sessions to around 20.

Many of the best, most memorable sessions over the last three Mumbrella360 conferences have come in that way. From PR crisis simulations, to the Mumbrella Media Manifesto, to the Cock Up Confessional, to the story of the Virgin Airlines rebrand… and plenty more I’m not doing justice to by failing to mention.

MUmbrella360 audience

Thanks in large part to these industry contributions, the conference has since been named conference of the year at the Australian Event Awards. Last year our audited visitor attendance number rose to 1,108.

And once again, I’d like to invite you to get involved.

The deal is this. Have you got something interesting to say about media and marketing? Then we’d love to hear it.

There are at least three ways of getting involved.

M360First, have you got an interesting idea for a whole session and how to stage it? (While four speakers on a panel can sometimes be compelling we love ideas that break away from that.)

Who would you be able to involve by reaching out through your own network of contacts or within your own organisation? We love being able to give Mumbrella360 delegates access to the thinking of people they wouldn’t get to hear at other events – perhaps because they’re based overseas, or don’t often speak.

Or maybe you’ve carried out a piece of research that would be relevant to share with our audience.

Second, Ten Minute Talks – a new innovation last year – will return. Got a simple point you can make well in less than 10 minutes? We’d love to hear it.

Or third, perhaps you believe you can make a contribution to one of the panels we’re putting together ourselves. If so, we’d love to add your expertise to our database of potential speakers.

This year, we’re finally getting organised in how we gather these contributions (you may notice I’ve been resisting the temptation to use the buzzphrase of crowdsourcing). Simply follow this link, and fill out the form to share your ideas and expertise.

We’ll keep the callout live for the next four weeks, until March 31.

Oh, and why not get Mumbrella360 into your diary now? We’re back at the Hilton Hotel in Sydney, this time on June 3, 4 and 5. Did I mention it will now run for three days? More news on what we’ll be doing with the extra day will follow soon…

Thanks for your support.

Tim Burrowes is the content director of Mumbrella


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