Mumbrella360: How to master creative problem solving

July 19, 2023 3:08

Mastering creative problem solving comes down to “how much you really want it”, according to The General Store’s chief creative officer Marcus Tesoriero.

Hosting a Masterclass at today’s Mumbrella360 conference, Tesoriero explained that thinking creatively beyond traditional advertising mediums to solve problems differently should be an essential part of every brand’s marketing mix.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.