Mumbrella360 launches with Tourism Australia, how to change the media industry and journalism via Twitter as first topics

Tim Burrowes

March 20, 2012 1:20

Tickets are now on sale for this year’s Mumbrella360 conference which returns to the Hilton Hotel in Sydney on June 6 and 7.

We can today reveal that the keynote speaker on the second day will be Nick Baker, executive GM of marketing for Tourism Australia. In a session titled There’s Nothing Like Australia – The Sequel Baker will share for the first time in front of an Australian audience the strategy behind the next stage of the campaign. Details are being kept under wraps until nearer the time.

Mumbrella received dozens of submissions for its invitation to the industry to put forward proposals for curated sessions. This year, around half of the 50 or so sessions, taking place in four streams across the two days, will be curated ones.

Mumbrella will start revealing them in the coming days.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

Topics

3 COMMENTS

jean cave 21 Mar 12

Change One Thing . . . that should cut through. Awesome.

User ID not verified.

Evie 21 Mar 12

Dear Mumbo, can you offer half price tix to attend just one day of 360?
The cost is ridiculous for those of us on meagre digital media salaries.

User ID not verified.

mumbrella 22 Mar 12

Hi Evie,

Thanks for your question. The plan is to sell two day tickets. We’ve build a business plan around putting on what we hope is a great two day event, with interesting, relevant content across two days. We aim to deliver amazing value against a price that’s competitive with other similar events in the market.

Cheers,

Tim – Mumbrella