Mumbrella360 launches with Tourism Australia, how to change the media industry and journalism via Twitter as first topics

mUmBRELLA360logo 2012Tickets are now on sale for this year’s Mumbrella360 conference which returns to the Hilton Hotel in Sydney on June 6 and 7.

Nick Baker Tourism AustraliaWe can today reveal that the keynote speaker on the second day will be Nick Baker, executive GM of marketing for Tourism Australia. In a session titled There’s Nothing Like Australia – The Sequel Baker will share for the first time in front of an Australian audience the strategy behind the next stage of the campaign. Details are being kept under wraps until nearer the time.

Mumbrella received dozens of submissions for its invitation to the industry to put forward proposals for curated sessions. This year, around half of the 50 or so sessions, taking place in four streams across the two days, will be curated ones.

Mumbrella will start revealing them in the coming days.

New takes on two industry curated sessions which scored most highly in feedback to last year’s event will also return.

They include a discussion on the relationship between journalism and Twitter curated by Kym Druitt of PR agency eckfactor. This year’s participants will be ABC chief political writer Annabel Crabb; Ten breakfast presenter Magdalena Roze; Stephen Brook, editor of The Australian’s Media section and Crikey’s First Dog On The Moon cartoonist Andrew Marlton.

Highlights from last year’s session on TV and Twitter, which featured Q&A producer Amanda Collinge, Fremantle Media’s Steven Murphy along with Roze and First Dog are available here:

A second session returning will be a new take on last year’s Mumbrella360 Manifesto for media which was curated by PHD strategy director Stephenson. Last year saw representatives from all of Australia’s major media agencies and media owners debate the key challenges facing the industry before setting down a list of their key beliefs as the Mumbrella360 Manifesto.

ChangeOneThing m360 logoThis year Stephenson will curate Change One Thing, in which he moderates a 100 minute open session at the end of which those present – again representing the entire media industry – will agree upon the single most pressing issue and how it will be tackled.

Early bird tickets for the conference – with a saving of $600 on the full price for those who book before May 1 – are now available on the Mumbrella360 website.

Highlights from last year’s Mumbrella360:


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