Mumbrella360 to open with economic forecast breakfast featuring ANZ, PwC and Enero boss

The economic outlook for the marketing industry is to be the topic of a breakfast event to kick off next month’s Mumbrella360.

The session will share insights into the impact of last week’s Budget on the communications industry in the next financial year, and will examine likely consumer sentiment and its potential impact on ad spend and marketing budgets.

ANZ's Fabo

ANZ’s Fabo

PwC's Brownlow

PwC’s Brownlow

The breakfast will include a presentation from Justin Fabo, head of economics, corporate and commercial for ANZ bank’s Australian Economics team.

And Megan Brownlow, the editor of PwC’s annual report Australian Entertainment and Media Outlook, will present revenue forecasts across key sectors along with the results of PwC’s consumer and trend research.

BlueNotes' Cornell

BlueNotes’ Cornell

Enero's Melhuish

Enero’s Melhuish

They will be joined for a panel discussion by Matthew Melhuish, Global CEO of marketing group Enero. Enero is headquartered in Australia with hubs also in London and New York. Its key agencies include BMF, Frank PR, Naked Communications, and The Leading Edge.

And the session will be chaired by Walkley-winning economic journalist Andrew Cornell. Cornell is managing editor of ANZ’s corporate newsroom BlueNotes and previously a columnist and executive on the Australian Financial Review. BlueNotes will be also presented as a case study on content marketing during the Mumbrella360 conference.

The BlueNotes Breakfast takes place on Wednesday June 4. It comes ahead of the day’s opening keynote from BuzzFeed’s head of international strategy Keith Hernandez and public appearance from GroupM co-chairman Lachlan Murdoch.

360 logoOther new content announced for Mumbrella360 today includes the Mumbrella360 Masterclasses stream featuring nearly 30 expert presentations.

And NBC and MSNBC news anchor Richard Lui has also joined the lineup. Lui will present a session on using social media for social good. He will also moderate a panel of global news bosses on discussing the sharing of web content.

Four marketing heavyweights are also today revealed for the Meet The Marketers panel with James Syke of Beam Global, John Batistich of Westfield, Mark Reinke of Suncorp and Michelle Burgess of Weight Watchers joining moderator Camille Alarcon, publisher of The Source.


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