Mumbrella360 recap: Twitter and television
In the second instalment of a series, we look at the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month.
In this clip from her presentation, Barnes talked about:
- How brands use promoted accounts, promoted tweets via keyword targeting and promoted trends;
- Brands’ use of Twitter’s short video service Vine;
- The role of Twitter in television.
