Mumbrella360 recap: Twitter and television

In the second instalment of a series, we look at the highlights from the appearance of Melissa Barnes, head of brand and agency at Twitter, at Mumbrella360 last month.

In this clip from her presentation, Barnes talked about:

• How brands use promoted accounts, promoted tweets via keyword targeting and promoted trends;
• Brands’ use of Twitter’s short video service Vine;
• The role of Twitter in television.

This article first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

Brooke Hemphill

topics m360 Melissa barnes Mumbrella360 social media television trends Twitter

Share Tweet Share