Mumbrella360 recap: Face of the brand – Aussie John, Lorna Jane Clarkson, Janine Allis and Ruslan Kogan
In this week’s Mumbrella360 recap, we talk about the face of the brand with Aussie Home Loans John Symond, Boost Juice boss Janine Allis, Ruslan Kogan of Kogan Electronics and Lorna Jane Clarkson creator of Lorna Jane Activewear.
BECOMING THE FACE
The panel talks about how they became the face of their respective brands.
BEING THE FACE
The panel talks about how being a well known face has affected them and whether they feel responsible for the issues their customers face. Does the brand having a real face help its success?
THE UGLY FACE
The panel looks at the example of Tom Waterhouse and whether being the face of his brand backfired, and does having a high profile is helpful for the day-to-day operations of a business.
THE VALUE OF THE FACE
The panel discusses handling crisis management, what difference it makes to the success of a brand being the face of the company and what happens when the business sells.
The panel was moderated by Paul Murray of 2UE and Sky News.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
Here’s a note for Janine: Women haven’t created glass ceilings, and I found that comment incredibly patronising.
Mumbrella, that was an interesting panel, thanks.
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