Mumbrella360 recap: Radio revenues and are young agency planners unfairly ignoring talkback?
In the second instalment of a series to run in the coming days, we recap the highlights from the ‘Future of commercial radio’ session at Mumbrella360 last month.
Tim Burrowes was joined by the bosses of Australia’s biggest radio networks, Ciaran Davies, CEO of ARN, Cathy O’Connor, CEO of DMG, Adam Lang, CEO of Fairfax Media’s radio group and Russell Tate, CEO of the Macquarie Radio Network.
The panel discussed:
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ARN CEO Ciaran Davis on his biggest challenge in the last 12 months – revenue;
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How young media planners and buyers are affecting the sale of airtime that skews older for both music and talk stations.
To see all four parts of the video interview now, download this week’s Encore.
This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.
why is this surprising anyone??????????? most media buyers dont even look, listen or read media and think everyone thinks and acts like their media habits….!!!
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Where’s the guy from 2GB who suspended Hadley, only to be over-ruled by Singo? Wasn’t he the CEO…. not Tate?
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Excellent interview ..
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I would also say the that a lot of the marketing dollars going on Radio is under 40 anyway.
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