Mumbrella360 recap: ‘Too much bullshit’ and best ads of the year

m360In the next instalment of a series to run in the coming days, we recap the highlights from the Mumbrella Question Time session at Mumbrella360 last month.

Tim Burrowes was joined by Nick Baker, executive general manager of marketing for Tourism Australia, Stuart Gregor, founder of Liquid Ideas and chairman of the PR Council, John Mescall, executive creative director of McCann Worldgroup ANZ and Henry Tajer, executive chairman of Mediabrands and chairman of the Media Federation.

The panel discuss:

  • The skills needed in today’s industry;
  • Why simplicity is important. Stuart Gregor: “There’s just too much bullshit spoken about too many things in our industry.”

In this video the panel discuss the great ads they have seen recently.

To see all four parts of the video interview now, download this week’s Encore.
Encore Issue 24

This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.