Mumbrella360: Shorts – How to build a team of creative champions

Creativity is a competitive advantage. Forrester Consulting says that companies that foster creativity are 3.5 times more likely to achieve revenue growth of 10% or more than their peers.

But are you relying on too few in the team to do the heavy lifting? Are all your ideas coming from the same people? Can you win more business – and increase profitability – by unlocking the latent creative potential already in your business?

Following on the success of his previous Mumbrella360 appearance (‘Brainstorming is Bullshit’), creative coach Wade Kingsley returns with a new masterclass designed specifically for Australia’s largest media and marketing conference.

In this session, you’ll take away tools that will help you identify and develop creative potential in your team, stimulate greater creative collaboration, encourage everyday invention and innovation, continually grow a thriving creative culture and drive greater profitability using creativity.


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