Mumbrella360: Shorts – How to ensure short-form advertising makes an impact, ‘blink and you won’t miss it’

Attention spans are short, creative expectations are high, trends and tastes are rapidly changing. Publishers are constantly developing new ad formats, and they’re getting shorter.

Cue the music.

In this presentation, you’ll hear why strong sonic brands are better equipped to capitalise on these new opportunities and how their distinctive sonic assets allow them to reach customers in unexpected ways. All whilst delivering the all-important emotional feels in an instant.

With 50+ years’ combined experience in audio branding, music and advertising, Resonance’s creative directors Ralph van Dijk and Ramesh Sathiah have helped the world’s largest brands define their sonic essence.

We guarantee it’ll be short and sweet.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.