Mumbrella360: Shorts – How to foster conscious inclusion

Australia is littered with inequalities and injustices that are often hidden by the sunshine. Change, massive change, is coming. In some cases, it is already upon us.

Gone are the days where conscious inclusion should be seen as an HR issue addressed solely through CSR programs, quotas and the like. It is imperative that conscious inclusion is visible, front-and-centre and embedded into the organisational operating system.

Why? Why not? Better for business, better for people, better for our society. That’s why McCann + Hero launched conscious inclusion as one of the cores of its business, putting it at the centre of its strategic and creative operating system.

In this session, learn what conscious inclusion is, how it has been used internally and externally, and how McCann + Hero use advertising and communication to go beyond just selling products to create significant change.


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