Mumbrella360: Shorts – How to master diversity marketing and avoid the 5 deadly sins

In a post-COVID-19 world, marketers and advertisers are increasingly looking for strong ROI-driven strategies. Diversity marketing is an often overlooked area with immense potential both in terms of audience size and loyalty over a customer’s lifetime.

Niche targeting for diverse and multicultural markets needs to avoid the five deadly sins to better engage the hearts and minds of diverse audiences. Stereotyping, skimping on the data, assuming your audience is covered by mainstream advertising, bypassing cultural and diversity testing and ensuring engagement and reach through diverse audience insights.

In this session, hear the latest statistics and cutting edge strategies from Multiconnexions Group founder and CEO Sheba Nandkeolyar. Learn how best to target diverse audiences with practical and actionable tips, as well as the tried and tested tips to ensure the five deadly sins are avoided.


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