Mumbrella360: Shorts – New Research: What is the Cultural ROI of Content for Brands?

Almost a decade after content marketing first became a buzzword in Australia very little is understood about the role content plays in the life of everyday Australians.

Ground-breaking research conducted by Crowd DNA in partnership with Medium Rare Content Agency, Storyation and Suddenly will reveal what content Australians care about, what role it plays in their world and how they discover, consume and act after engaging with content across a range of categories.

In this session Lauren Quaintance from Storyation, together with Crowd DNA, reveals the findings of research that is the first of its kind in Australia and use the research to explore the idea that content has a clear purpose and cultural value for brands.


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