Mumbrella360: Shorts – How to use advertiser data for effective programmatic

October 13, 2021 7:22

Everyone knows that having a lot of data doesn’t mean anything unless you know what to do with it and apply it to a client’s business effectively.

WPP’s MediaCom and GroupM Programmatic have tackled one of the biggest challenges facing marketers today: how to successfully use advertiser data in a meaningful and creative way.

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Mumbrella Staff

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Mumbrella360: Shorts – How to use advertiser data for effective programmatic

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