Mumbrella360: Shorts – How to use advertiser data for effective programmatic
Everyone knows that having a lot of data doesn’t mean anything unless you know what to do with it and apply it to a client’s business effectively.
WPP’s MediaCom and GroupM Programmatic have tackled one of the biggest challenges facing marketers today: how to successfully use advertiser data in a meaningful and creative way.
This masterclass will combine innovative use of first party data, creative strategy and addressable execution, and measurement to give an understanding of how clients tackle programmatic and get results.
Topics will include increasing the depth and variety of first party data, insights to allow for greater activation and also enrichment of this data, providing in-depth insights into the customer and feeding this into how we speak to customers through creative messaging, and much more. If you want to understand how to build a meaningful and addressable strategy, this is the masterclass to watch.
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topics
first-party data
GroupM
Mediacom
MediaCom Creative Systems
Minsun Collier
Mumbrella360
Mumbrella360: Shorts
programmatic advertising
Rachel Stockton
Tom Robinson
