Mumbrella360: Shorts – Podcasts, the sticky medium your brand needs to invest in

Did you know that the Australians listening to podcasts regularly listen to more than six episodes a week? How are you using podcasts to reach new customers and to create deep engagement with the tribe you already have?

In this masterclass, Australia’s most experienced podcast strategist will show you how to build a distinctive podcast format that garners earned media attention and a much deeper connection to their brand.

As a former head of podcasting for the Australian Broadcasting Corporation, Kellie Riordan is the creative force behind Australia’s most popular podcasts including Apple’s top show Conversations, Ladies We Need To Talk (Webby Award), leadership show Curveball, Journo for the Judith Nielson Institute for Journalism, the Walkley-award-winning Unravel, and Judith Lucy Overwhelmed and Dying.

Deadset Studios has also produced branded podcasts for Q Super, Esri Australia, Inventium, and the University of Queensland.

The future for audio – like video – is on demand. In 2021, your customers are hungry for deep connections and meaningful engagement. Are you truly engaging your audience with a superficial Facebook video they scroll straight past? Get the latest tips, tricks and information right here.


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