Mumbrella360: Shorts – The true contradictions of advertising in postmodernity ‘there was Foucault else to do’

Postmodern culture is paradoxical by nature and the dissenter is always stuck in between a juxtaposition of opposites.

In art, music, literature and advertising, as well as in other media, anything can be juxtaposed to anything else. A brand or a product can be ridiculed and promoted at the same time and gain advertising credibility by advertising that parodies advertising. On the one hand, this can be creatively liberating, on the other hand, it leaves discerning marketers in a limbo, a state of never being certain which side of the bed they are lying on.

In this session, Eaon Pritchard traces the origins of postmodern culture from Duchamp to Burger King via Foucault and OK Soda.

Postmodernity has created the ideal consumers, for sure, we can’t get no satisfaction. Come away from this session with a view of the new logics of postmodern advertising, its fragmented forms, discontinuous narratives, reflexivity, and self-consciousness.

Confused? You will be.


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