Mumbrella360: The best gig going? An Aussie marketer’s job selling paradise

July 20, 2023 11:23

At Mumbrella360 this morning, Brent Hill, CEO at Tourism Fiji, shared how the brand’s tagline ‘Where Happiness Comes Naturally’ was created, and how he and his team managed to rebuild Fiji’s reputation post-Covid.

Hill moved to Fiji in the middle of the pandemic and was tasked with reinventing the ‘Covid capital’ of the world.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.