Mumbrella360: The big agency top dog who went indie

July 19, 2023 11:21

In a discussion hosted by SI Partners’ Australian director Julia Vargiu at Mumbrella360 this morning, Chris Howatson, founder and CEO of Howatson+Company, said going independent is not as scary as some may think – and he’s still working just as hard as when he launched the agency.

“There seems to be this belief that working at a holding company is safe, while independent is scary … And I don’t really believe in that provocation,” Howatson told the room.

Howatson at this morning’s discussion

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.