In the wrap up of Mumbrella360 on June 7-9, we revisit the highlights of the successful event.
What is AI and what potential does it hold for society and marketing? How has it become one of the most talked-about issues of today? Chris Stephenson, head of strategy and planning, APAC, for Phd, looks into the AI-driven world of 2029 and the impact and implications of AI enabled marketing.
You’ve watched Watson winning Jeopardy and AlphaGo defeat Go grandmaster Lee Se-Dol, heard about the launch of the Facebook chatbots platform for brands; and seen footage of Google’s self-driving car.
With both computing power and data collection increasing exponentially, our machines are gaining on us. Within just over a decade from now they will be far more intelligent than we are, AI is crossing the chasm from science fiction to science fact. The singularity is upon us.
ADVERTISEMENT
Timeline:
- 0:15: The implications sentience and AI will have on the media industry
- 2:30: Selfies selfie world record attempt
- 3:00: The timeline of AI
- 5:00: Alan Turing – Turing Machine
- 5:40: Threshold Logic
- 6:30: Minsky and Edmonds – Neural Network Computer
- 7:00: John McCarthy – The science and engineering of making intelligent machines
- 7:50: First internet-connected appliance
- 8:40: Ray Kurzweils prediction
- 11:20: Creation of neutral networking algorithms
- 14:00: Invention of Apple’s Siri
- 15:00: Release of Google’s Now
- 16:00: Risk of jobs being replaced within 2 decades
- 18:45: How Google uses AI
- 20:40: Software teaching itself a lazy strategy
- 27:50: AdWords
- 29:20: Mario Queiroz’s Home at Google I/O 2016
- 29:40: Watson’s Al-powered unit launch
- 30:00: Marketing segmentation
- 31:00: Virtual Personal Assistants (VPAs)
- 35:40: Ecommerce
- 36:10: Brand preference
- 36:30: Bid speed
- 40:00: AI’s becoming entrepreneurs
- 40:40: The growth of AI
- 44:50: The implications of AI
- 47:00: Why is Data important
- 48:00: Chris’ advice
- 49:30: Presentation concludes