Mumbrella360 video: Life begins at the end of your comfort zone

In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.

Simon Williams, national head of strategy and product at Columbus discusses how to activate and energise your teams, how to think outside the square, how to use your company’s strengths and your own imagination to innovate, entertain, win and keep business. And why you should write-off 10% of annual spend on mistakes, trials, adaptations and change in order to remain competitive.

https://youtu.be/xrlIbdkmG-8