Mumbrella360 video: Meet the marketers
In the latest in a series to run over the next few months, we present highlights from this year’s Mumbrella360 conference.
Marketers face daily challenges when dealing with relationships, budgets, and targets. In this Mumbrella360, Mumbrella editor Alex Hayes talks to a panel made up of Natalie Bettini, general manager marketing, Bauer Media; Katherine Nguyen, head of marketing ANZ, Acer Computers; Sarah Nichols, marketing services director ANZSEA for Brown-Forman; and Adriane McDermott, GM marketing, customer experience David Jones, about how they see the market, and how they are adapting to change.
This video was produced by 90 Seconds for Mumbrella.
Timeline:
- 0.46 – Introduction to panel
- 2.54 – What threats are you facing in the market and what are you doing to combat that?
- 4.24 – Will you be bringing more technology into the David Jones stores?
- 5.06 – What is threatening the alcohol sector at the moment?
- 6.43 – Is that trend global or exclusive to Australia?
- 7.37 – Surely there’s not a dark cloud looming for ACER Computer?
- 8.22 – “We evolve our marketing strategy around mobile first.”
- 9:09 – How are you creating cut through for ACER?
- 9:58 – “It’s the paid vs free debate”
- 10.42 – Is print dead?
- 11.27 – What would you be spending an extra 10 per cent of your marketing budget on?
- 14:35 – “People are changing the way they buy the products”
- 15.30 – “It’s about brining Jack Daniels to life for the consumer.”
- 16.50 – Do you fear there will be more of a clamp down on alcohol advertising?
- 19.10 – “I’d enable a lot more of the IT infrastructure to occur within David Jones.”
- 20.13 – “I’d want to make sure the levels of surprise and delight are more engaging to a customer.”
- 20.54 – Is the department store a threatened beast?
- 21.30 – “The way stores will survive is through omni-channel.”
- 22.15 – What percentage of the Australian population is having an experience in a David Jones store each year?
- 23.13 – How are you adjusting your skill-set and the skill-set of your team?
- 26.54 – Are we losing specialist marketers?
- 30.00 – What spending goes towards the corporate responsibility?
- 33.07 – Does it have much of a public perception impact?
- 35.16 – Have issues around auditing been a wake-up to the processes you’re using?
- 37.10 – Has it shaken the marketer agency trust?
- 38.01 – “As a business we are very numbers focused.”
- 38.38 – Is there a deeper issue that agency renumeration isn’t sufficient to get the right people on board?
- 39.35 – “I do ponder how agencies make money because it is an expensive arena to be in.”
- 41.34 – “In any agency pitch or appointment there’s a number of factors that go into that.”
- 43.10 – Does the collaborative approach have to be lead by the client?
- 44.33 – Where is Australia in terms of breaking the glass ceiling for female marketers?
- 47.30 – Do you see more of an issue on the agency side?
