Mumbrella360 video recap: managing the risks of innovation

M360In this Mumbrella360ten Minute Talk  video recap, Andy Bateman, former CEO of The Leading Edge, speaks about managing the risks of innovation, how the past seven years of cost cutting has affected the marketing industry and ways to push through innovations that solve customer problems.

To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.


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