Mumbrella360 video recap: managing the risks of innovation
In this Mumbrella360ten Minute Talk video recap, Andy Bateman, former CEO of The Leading Edge, speaks about managing the risks of innovation, how the past seven years of cost cutting has affected the marketing industry and ways to push through innovations that solve customer problems.
To see more videos from the Mumbrella360 conference, visit the Mumbrella360 YouTube Channel.