Mumbrellacast: Ben Lilley, hypnotism and the Logies (or lack there of)

Straight off the back of revealing the acquisition of Red Engine SCC, entrepreneur and creative chairman of McCann Worldgroup Australia, Ben Lilley, joined the Mumbrellacast to discuss his industry homecoming (51:27). Lilley discusses his return to McCann as its owner, his long-term acquisition strategy, and whether a creative classic, like ‘Dumb Ways To Die’, will emerge in the near future.

Across the industry, we’ve seen the loss of the Logies, further job cuts and salary sacrifices at Bauer Media, Southern Cross Austereo, Domain and IPG Mediabrands, and Princess Cruises named the most trusted cruise brand. It’s hard to go a week without mentioning the impacts COVID-19 has had, although some organisations (here’s looking at you, NRL) are insisting on forging ahead in 2020.

The week in ads saw humans hypnotised to believe they are tigers. The team debates the merits of hypnotism and using people in the campaign instead of real tigers – Netflix’s Tiger King may have come into play. Plus, is a rugby tackle on the street an act of violence? Industry watchdog Ad Standards has an answer.

All the analysis in today’s Mumbrellacast is brought to you by Budget Direct

Budget Direct announces the launch of its new ‘Budget Direct Money Manager’ App. The new app is a smart and easy way to track all of your personal finances in one place. Budget Direct is also pleased to confirm that it’s providing the new Money Manager app, for free, to all Budget Direct customers. For more information just head to the Budget Direct website.

In the news

  • More COVID-caused awards cancellations and job losses in the media world (1:33)
  • Why Kayo can’t do crash tackles at bus stops (33:40)
  • Can hypnosis save endangered tigers? (40:49)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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