Mumbrellacast: Buzzfeed axe swings, reality TV returns, plus podcast guru Rachel Corbett joins us
Buzzfeed’s announcement that it would be cutting 15% of jobs globally has made headlines around the globe this week. In our latest episode of the Mumbrellacast, we ruminate on what it all means for the local market and the future of digital publishing (1:17).
Our guest this week is Mamamia’s head of podcasts, radio host and founder of PodSchool Rachel Corbett (23:19). We chat to Rachel about brands hopping on the podcast wagon for the sake of it, bad podcast ads, and why radio is not dead.
We also round up the 2019 TV programming slate, including My Kitchen Rules vs Married at First Sight (13:38), and whether Dancing With the Stars is still the draw card it once was.
In the news
- Buzzfeed redundancies hit Australia (1:17)
- We analyse 2019’s reality TV offerings (13:38)
- Rebecca Bezzina resigns as VP MD of R/GA Australia (19:08)
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Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast
Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.
