Mumbrellacast: Christmas ads, the talent pool, and everything you need to know about Seven in 2021

This week, Seven rounded out the commercial free-to-air upfronts season, boasting ‘disruption, but in a good way’. After announcing last year it was time to refresh the content slate and being hit the hardest of all the networks in production by COVID-19, Seven is coming out swinging for 2021 with Holey Moley finally hitting screens alongside the revival of Australian Idol, a refreshed The Voice and Ultimate Tag.

The Mumbrellacast is joined by chief marketing officer Charlotte Valente, chief revenue officer Kurt Burnette and director of network programming, Angus Ross, to discuss what Australia should expect from Seven in 2021 (29:23).

The week also saw the first Christmas ads emerge on TV. Michael Hill alluded to the tough times we’ve lived through, but Kmart invested in childhood joy. With very different approaches to the holiday season in a year like no other, the team discusses how to go about making a Christmas ad in 2020.

And, with Group M’s Nicola Lewis moving overseas to take up a job with its addressable TV business Finecast, the team analyses how the changes forced upon adland by the pandemic will change the talent pool over the next couple of years.

In the news

  • Christmas comes to adland (1:12)
  • Nicola Lewis heads to Europe (8:33)
  • Existing formats, delivered differently – what to expect from Seven in 2020 (18:58)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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