Kmart drives into Christmas with a toy monster truck in first work from DDB Melbourne

Kmart is injecting some fantasy and colour into its Christmas campaign this year, featuring a young girl imagining driving her new remote control monster truck through the snow and launching presents at her family members.

The Christmas campaign is the first work from DDB Melbourne since it took over the creative account from BWM Dentsu earlier this year. The film was shot by Good Oil.

The campaign continues Kmart’s brand platform ‘Low prices for life’, that was introduced in July last year by BWM Dentsu.