Mumbrellacast: Coles’ Little Shop returns, Instagram hides your likes, and SCA’s Brian Gallagher on Boomtown
Coles’ Little Shop collectables campaign is back this year, bringing with it its single-use plastic, disposable packaging, trading frenzy and massive profits. Under the leadership of new CMO Lisa Ronson, the team asks if Coles was right to bring back the successful yet controversial campaign, or if they would have been crazy not to?
It was also a big week for social media giants: Facebook was fined $US5 billion for the Cambridge Analytica scandal, Twitter reinvented its online platform, and Instagram launched its no likes test in Australia. Are social media platforms leading the change in their users’ behaviour, or are they trying to adapt to stay relevant?
And the biggest question encountered – really, it was in all-caps – was ‘WHEN WILL FACEBOOK FINALLY BE HURT BY PRIVACY SCANDALS, OMG?’
Foxtel, MCN and Kayo have experienced a lot of change in amongst their marketers. The team discusses whether it is a reflection on the current state of the Foxtel business, or if new hires Toby Dewar from Westpac and ex-Adshel David Roddick represent its ambition to innovate.
Plus, Hannah Blackiston was joined by Southern Cross Austereo’s chief of sales officer Brian Gallagher, who spoke about shining a light onto regional media with the Boomtown initiative, whether talent can ever leave quietly, and his take on the radio ratings.
In the news
- Instagram gets rid of likes (1:07)
- The return of Coles’ Little Shop (14:44)
- More marketer changes at Kayo, MCN and Foxtel (22:46)
- What’s rating in TV? (29:15)
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