Mumbrellacast: Darren Woolley’s call from Mick Gatto; PR guarantees; Old Spice’s social media nirvana

In the Mumbrellacast:

• Pitch doctor Darren Woolley on success fees and the most frightening phone call of his life
• Old Spice: The best use of social media yet?
• The latest banned ad
• Media Watch vs The Conscience Organisation
• Countdown to ABC News 24
• Media coverage guarantees
• Should every agency & media owner do a viral?
• The Chaser returns

Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and P3’s Darren Woolley. Production by Georgina Pearson