Mumbrellacast: Fairfax sacking subs; The Virgin rebrand; Matchmaking blogs; Masterchef’s return; Cummins vs anonymous
- The Fairfax subs saga (0:51)
- ANZ says bye-bye Barbara? (7:19)
- Woolworths’ new hardware brand Masters (12:18)
- Richard Branson and and the Virgin Australia relaunch (15:22)
- The new matchmaking service for blogs and brands (23:19)
- Masterchef vs Australia’s Got Talent (27:48)
- Is there a place for anonymous comment? (32:48)
Featuring Launch Management Group PR consultant Camille Alarcon; Mumbrella editor Tim Burrowes and Mumbrella deputy editor Robin Hicks.
(36m27s)
Production by Alice Terlikowski.
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Recorded with the support of:
Re: Fairfax saga. Once upon a time stenography and typists lined up offices. What is happening to them is happening in newspaper. Adapt or die.
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Just noticed the YouTube “Good Work” promo running at the top of today’s email. We are all for a competition that supports and rewards great creative…but what if the art direction and design of the promotion is just copying someone else’s work?
Take a look at our website created about 3 years ago – and just about to be updated. http://www.podium.com.au. More than a little close I think you’ll agree.
Would be great to understand what’s happened here YouTube….
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the claim of Lousia astroturfing is clearly off the mark, she’s Lousia has done a great job and shared with her existing social network the post on Mumbrella. Great idea. Well done Lousia!
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“Commoditize” – oh come on, make an effort. At least two of you sound as though English is your prime language.
Of course it was ebay that screwed it all up. The Fairfaces (plural of Fairfax) relied so heavily on the classifieds. many eggs in a frail basket.
Sigh.
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