Mumbrellacast: Gary Vee in the studio, plus 2Day FM axes breakfast, and Karl Stefanovic returns to TV

This week Tim Burrowes sits down with Gary Vaynerchuk – AKA Gary Vee – to talk about the rise of his media and marketing empire. They discuss whether Gary would ever debate Mark Ritson on the principles of modern marketing, the industry perceptions of Vayner Media, and what would happen if he died tomorrow?

Plus, news broke that 2Day FM was axing its breakfast program, six formats and 13 hosts after Kyle and Jackie O moved to Kiis FM. Hosts Ed Kavalee and Ash London still have comfortable spots in the network lineup, but the team debates if we will hear Grant Denyer on its airwaves ever again? The station is set to play music from 6 to 9am, but what is the real story behind the scenes and will the network take up editor Vivienne Kelly’s offer to just use her Spotify playlist?

Karl Stefanovic returned to Nine’s screens with This Time Next Year, which didn’t land as well as it did this time, two years ago. Is Karl’s personal brand too far gone for modern ratings? The team also discusses whether Australian audiences are actually crying out for more diverse faces on commercial screens.

And finally, what next for Here, There and Everywhere, and why do publishers and TV networks keep going back to Facebook like an ex-partner they simply can’t get enough of?

In the news

  • 2Day FM axes its breakfast radio show (1:24)
  • Here There & Everywhere throw their focus entirely behind audio (10:52)
  • Karl Stefanovic returns to TV (17:45)
  • The Australian media industry gets even more comfortable in bed with Facebook (26:17)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

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