Mumbrellacast: GrowthOps’ Phillip Kingston in the studio, plus Tajer out of DAN, and media agency of the decade
This week, Trimantium GrowthOps founder, Phillip Kingston, joined Mumbrella’s Vivienne Kelly and Tim Burrowes to chat through the company’s share price, and why he remains confident in the business’ future. Kingston outlines what the business hopes to achieve with its house of agencies, debriefs on last year’s IPO, and discusses GrowthOps’ finances and new board. He even takes a moment to explain the pop-culture inspiration behind the name Trimantium.
In the news, more changes took place at the Dentsu Aegis Network, this time seeing the departure of local CEO, Henry Tajer, and CFO, Reg Davidson. The Mumbrellacast team chats about some of the speculation they have heard about what was behind the move, and wonders what the holding group will look like in six months, under the leadership of new CEO, Angela Tangas, and CFO, Jerome Whelan.
Seven dropped the axe on several of its long running programs this week. Today Tonight was dropped from the slate after 25 years of being on air, and the network’s raft of travel shows – including Sydney Weekender, SA Weekender, The Great Weekend, Queensland Weekender, The Great Day Out and Creek to Coast – will also be finishing up. The move has created intrigue amongst the Mumbrellacast team as to what Seven’s ‘revamped’ schedule will look like in 2020, as the network looks towards a younger audience.
And in lighter news, OMD was named Mumbrella’s media agency of the decade. Vivienne and media agency reporter, Brittney Rigby, give a recap of OMD’s achievements over the past 10 years, and explain why ‘consistency’ matters in today’s industry of instability.
In the news
- OMD named Mumbrella’s media agency of the decade (1:19)
- Henry Tajer is out at the Dentsu Aegis Network (12:50)
- Seven axes yet more programs (22:03)
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Wow – [Edited under Mumbrella’s comment moderation policy] is something special!
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Phillip Kingston – says a lot but tells you nothing.
Ask GrowthOps clients about [Edited under Mumbrella’s comment moderation policy] and you will get a very different story.
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While there was definitely some very strange shenanigans going on with the asx register, after listening to the podcast I am now less convinced this debacle was due to Machiavellian manoeuvring, but rather plain old incompetence combined with dot.com 2.0 hubris. Hot tip: entrepreneurs don’t outsource entrepreneurship, and even if they wanted to, they don’t have any money! Sad for the souls attached to this wreck, dust off your CVs, use your sick leave prior to the liquidator appointments and remember that the sun will still rise in the morning my friends!
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I am blessed to have enjoyed several decades in marketing now and had considered myself somewhat of a seasoned expert… until now.
I now realise I am clearly an ignoramus as I simply can’t understand what Phillip Kingston is talking about. I don’t understand the model. I don’t understand the offering. I don’t understand why agencies signed up for this roll-up in the first place. Or how he was allowed to then charge them a licensing fee for the privilege of carrying the most off-putting network name in history. Or why investors bought into the float.
The only thing I do think I understand is why the shareprice is now under 10 cents. Although my true ignorance will be exposed if if ever rises above 10 cents again.
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You are not alone
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You clearly haven’t listened to the podcast carefully, as the truths you seek are entirely revealed within.
Unfortunately, no one can be told what GrowthOps is. You have to see it for yourself. This is your last chance. After this there is no turning back. You take the blue pill, the story ends; you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland and I show you how deep the rabbit hole goes. Remember, all I’m offering is the truth, nothing more. Follow me.
Now here we are, in The Matrix, may I introduce “TRI”, short for Trinity, the computer hacker, you see? Technology. Good. Now come, over here, behold The X-Men, see Wolverine’s indestructible Adamantium alloy? Bonded to his skeleton and claws, bestowing super-human strength. STRENGTH! That’s the “MANTIUM”. Got it? Keep up! Now let us forge these two supernatural elements, to create… “TRI-MANTIUM”. Technology! Strength! Utterly unique! Except, no!! Those Star Wars geniuses have already applied ‘trimantium’ plating to line their starship hulls for unusually high tensile strength. Even better! What could be better than STAR WARS?!!!!
So you see, don’t you? What’s not to understand?! Indestructible, impenetrable, eternal, hysterical, TRIMANTIUM. Now we assemble an elite A-Team of special forces GROWth OPeratives, trained to search and destroy synergistic agile multifaceted algorithmic omnichannel marketing conundrums. Put em together and whaddyagot: TRIMANTIUM GROWTHOPS!!!
MATRIX COMPUTEROLOGY + X-MEN STRENGTH + STAR WARS TECHNOLOGY + A-TEAM GROWTH OPERATIVES = TRIMANTIUM GROWTHOPS!!! GOT IT?!!! So simple a sci-fi special forces obsessed school boy could work out it. Even Tim gets it: he has SEEN FOR HIMSELF our leader’s REALITY DISTORTION FIELD. MORE POWER! So yes, you are an ignoramus. But that is forgivable for you are also a mere mortal. You cannot possibly understand that which you do not know or don’t know. No.
May the force be with you.
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Fanboy, thank you. I have unlearned what I had learned and through new eyes I see.
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Every prime time TV show is lost to under 20s, who access content via apps and YouTube. Mainstream television will be a slow dying beast, similar to print media, it’s passed its prime. Even celebrities and content creators are no longer interested in the mainstream channels. I personally don’t know anyone who watches television anymore.
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