Mumbrellacast: Hans Hulsbosch; Adshel’s poster nightmare; tobacco branding; The Twitter PR pitch

  • Hans Hulsbosch on why branding is more than a logo (1:07)
  • Cancer Council’s war on tobacco branding (17:52)
  • Why Syndey’s brand isn’t changign fast enough (24:11)
  • Cate Blanchett and the Carbon Tax – a strategic blunder? (27:40)
  • Kellogg’s and Zuji’s twist on Twitter (31:52)
  • Adshel’s gay ad drama (35:29)
  • The week in TV (39:27)
  • Nando’s and The Sphere Agency part ways (43:03)

Featuring Hans Hulsbosch, creative managing director of Hulsbosch Communication by Design; Mumbrella editor Tim Burrowes, deputy editor Robin Hicks and podcast producer Alice Terlikowski.


Production by Alice Terlikowski.

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Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:


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