Mumbrellacast: Hans Hulsbosch; Adshel’s poster nightmare; tobacco branding; The Twitter PR pitch

• Hans Hulsbosch on why branding is more than a logo (1:07)
• Cancer Council’s war on tobacco branding (17:52)
• Why Syndey’s brand isn’t changign fast enough (24:11)
• Cate Blanchett and the Carbon Tax – a strategic blunder? (27:40)
• Kellogg’s and Zuji’s twist on Twitter (31:52)
• Adshel’s gay ad drama (35:29)
• The week in TV (39:27)
• Nando’s and The Sphere Agency part ways (43:03)

Featuring Hans Hulsbosch, creative managing director of Hulsbosch Communication by Design; Mumbrella editor Tim Burrowes, deputy editor Robin Hicks and podcast producer Alice Terlikowski.

(43m,01s)

Production by Alice Terlikowski.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:

Alice Terlikowski

topics carbon tax, Cate Blanchett, Kellogg's, Marketing, Media, Michael Caton, Mumbrellacast, nando's, Zuji

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Comments: 1 Add Comment

Michael Vyse 3 Jun 11

re: Cate Blanchett and the Carbon Tax – a strategic blunder… here’s an opportunity to make a positive counter Ad/campaign to the Carbon Ad probono – a campaign to promote ‘Million Trees’ – a Greening Australia initiative designed to link people with simple action to help the environment in the places they live.

Simple message, catchy title, clear action and serious green and social cred for your agency. Our corporate supporters are already keen.

Up for the challenge? email or call Michael Vyse, Partnership Manager, mvyse@greeningaustralia.org.au or 0418 416 710

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