News Publicis Mojo reveals first work for ‘super’ Hahn beer June 3, 2011 10:44 by Alice Terlikowski 21 Publicis Mojo’s first work from Hahn sees a new direction for Super Dry, backed with the theme from 80s TV series Knight Rider. As part of the campaign, the tagline ‘Pioneering Beering’ has been created to “speak to Hahn’s commitment to innovation and relentless improvement in brewing,” said Ralph Simpson, brand director premium for the company. The ad – the first since Publicis won the account in November, was shot by director Tom Kuntz who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’. Credits – Client: Lion Nathan Agency: Publicis Mojo Sydney Executive Creative Director: Micah Walker Creative Team: Justine Armour, Ruth Bellotti Agency Producer: Adrian Shapiro Group Account Director: Deanne Constantine Director: Tom Kuntz Production: MJZ Producer: Scott Kaplan Editor: Gavin Cutler @MacKenzie Cutler Visual Effects: Eight VFX Sound Design: Simon Lister @Nylon Studios Music Supervisor: Karl Richter @Level 2 Alice Terlikowski topics Advertising, Hahn Super Dry, Marketing, Media, Old Spice, Publicis Mojo Share Tweet Share Comments: 21 Add Comment Oscar 3 Jun 11 Nice! I forgot how awesome the Knight Rider theme is… Reply Zac Martin 3 Jun 11 What’s a Knight Rider? Reply Steve Fontanot 3 Jun 11 Brilliant work guys – Knight Rider, nice! Reply AdGrunt 3 Jun 11 I’m ashamed to realise I’m in the target market. It’s hilarious. Reply Otto 3 Jun 11 Nice work cuzzy juzzy. Reply Mike 3 Jun 11 I don’t even drink alcohol and that makes me want one! Reply a 3 Jun 11 Finally an ad I’ll look forward to seeing on tele! Reply Sam G 3 Jun 11 Made me laugh. Good job. Reply fraser 3 Jun 11 Love it – close the competition for the best ad of the year as here is the winner Reply Gary 3 Jun 11 Great ad, well done. Reply Chris Rockaway 3 Jun 11 I love it! With the trend in the beer category of advertisers going for laughs there are times the result is too try-hard and unfunny (for me the Tooheys beer economy falls into that category) but this one is a total winner! Reply Doug Sherrard 3 Jun 11 Nice idea. Reply Anonymouse 3 Jun 11 Fucking brilliant Reply Bucks 3 Jun 11 @ fraser, 100% agree with you. Ad of the year already. Anything else is merely going for second place. Dont drink Hahn Super dry, but will buy one, probably only one, just to say thanks. Reply Kate Richardson 3 Jun 11 Brilliant. I just watched it twice. Additional satisfaction when I read the Creative Team credits: Justine Armour, Ruth Bellotti Reply the grey ghost 4 Jun 11 Ok for an ingredients ad. However, if that’s the best ad for beer this year, woe is me Reply JHG 5 Jun 11 AWESOME – the music, the ideas, the pace…all brilliant Reply Future 9 Jun 11 To be honest I don’t get it. What is so brilliant about this ad? Reply greg 10 Jun 11 aww, zac. no one responded! here’s an obligatory *snap for ya Reply Kit 11 Jun 11 Entertaining, but can’t help thinking that massive budgets seem to be taking the place of great strategy (& copywriting) in beer ads… Reply richie 14 Jun 11 that was class! love the glass tiger and the trophy fountain. kit – its not an either/or i think. a good ad is a good ad, not matter what means or resources were used to get there Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 60 Comments How to Ritson: A beginner’s guide to denial, dismissal & downplay 43 Comments Outsiders by name, outsiders in the ratings 23 Comments Calling bullshit on the internet 101 23 Comments Mark Latham, Rowan Dean and Ross Cameron land Sunday morning ‘Outsiders’ show on Sky News 22 Comments Cash for client access: a new low for media?