Publicis Mojo reveals first work for ‘super’ Hahn beer

Publicis Mojo’s first work from Hahn sees a new direction for Super Dry, backed with the theme from 80s TV series Knight Rider.  

As part of the campaign, the tagline ‘Pioneering Beering’ has been created to “speak to Hahn’s commitment to innovation and relentless improvement in brewing,” said Ralph Simpson, brand director premium for the company.

The ad – the first since Publicis won the account in November, was shot by director Tom Kuntz who won an Emmy award for best commercial of the year for his work with Old Spice’s ‘The Man Your Man Could Smell Like’.

Credits –

  • Client: Lion Nathan
  • Agency:  Publicis Mojo Sydney
  • Executive Creative Director: Micah Walker
  • Creative Team: Justine Armour, Ruth Bellotti
  • Agency Producer: Adrian Shapiro
  • Group Account Director:  Deanne Constantine
  • Director:  Tom Kuntz
  • Production:  MJZ
  • Producer: Scott Kaplan
  • Editor:  Gavin Cutler @MacKenzie Cutler
  • Visual Effects:  Eight VFX
  • Sound Design:  Simon Lister @Nylon Studios
  • Music Supervisor:  Karl Richter @Level 2


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