Mumbrellacast: Hungerithm vs Sydney Beer Co, Gillette’s controversial campaign and VMLY&R’s first big win

This week’s Mumbrellacast is all about advertising as a flood of controversial ads hit our TV and computer screens.

From Charlie Sheen’s debut in Ultratune’s latest ad to Gillette’s “toxic masculinity” viral commercial to Sydney Beer Co’s rather familiar ad, the Mumbrella news team share their thoughts on the controversy and the creative.

Meanwhile, WPP’s recently merged agency VMLY&R bagged one of the biggest creative accounts, Defence Force Recruiting.

The loss for incumbent agency Host/Havas meant the agency had to make some cuts.

And finally, we also look at yet another rebrand for a WPP agency, this time in the form of Ikon Communications.

In the news
  • DFR hands its creative account to VMLY&R (0.39)
  • Ikon rebrands (4.07)
  • Creative corner: Mercedes-Benz (9.20), Ultratune (12.38), Sydney Beer Co (16.19) and Gillette (20.52)

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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Mumbrella’s Audioland conference on May 2 will explore the rich ecosystem of the audio industry including content creation, distribution, marketing, industry trends, new technology and more. Early bird tickets are available now.


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