Mumbrellacast in Cannes: The future of media; the opposite of Buddhism and why third place is best

In today’s Mumbrellacast, recorded at the Cannes Lions:

  • The impact of high speed internet
  • T-commerce – retail via the television
  • What makes a technology succeed or fail?
  • The opposite of Buddhism?
  • Why Malcolm Gladwell thinks third is better than first
  • Near field communication
  • Giving up on Foursquare
  • Privacy, data sharing and conspiracy theorists
  • The future shape of media agencies – mad men versus math men
  • Trading media futures
  • Gamification

Featuring Mark Holden, global planning director of PHD; Danny Bass, chief digital officer, Group M Australia and Alex Parsons, director of marketing and MSN products, NineMSN, talking to Mumbrella editor Tim Burrowes.


Producers: Brooke Hemphill (Cannes); Alice Terlikowski (Sydney)

With the support of:




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