Mumbrellacast: Is sharability the new SEO? | Why CIT vid went viral | Radio ratings | Journos as jacks of all trades | Scary public service ads
Featuring Hal Crawford, head of news at Ninemsn, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and podcast producer Colin Delaney (51:17)
- Share wars (0:47)
 - Is the audience always right? (8:32)
 - Should a journo be a jack of all media trades? (16:36)
 - What will social media do next (25:25)
 - Radio’s first book of 2012 (30:23)
 - How Henry and Aaron went violently viral (38:06)
 - When a public service ad goes to far 
(42:46)
 - Catch-up TV catches up (50:10)
 
You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.
Direct link to Mumbrella’s iTunes store listing for the podcast 
