Mumbrellacast: Jon Steel on pitching, planning and why he’ll never go to Cannes; What’s the value of a PR party? ; Merrick’s marketing stunt

In this week’s Mumbrellacast:

  • Planning guru Jon Steel on why you should say no to most pitches and what makes a good planner;
  • Is Belgo right to be pessimistic about the Cannes Lions?;
  • The Gruen Transfer’s return – but is it good for the industry;
  • In TV: Australia’s Got Talent bows out on top, SBS’s World Cup; MasterChef’s glory run;
  • Brands hitch a ride with Foursquare;
  • The value of a good PR event;
  • Nova hands its marketing budget to the listeners;
  • The Extraordinary Taxi Ride campaign

Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and guest Jon Steel of George Patterson Y&R. Production by Georgina Pearson.

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Recorded with the support of:


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