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Mumbrellacast: Jon Steel on pitching, planning and why he’ll never go to Cannes; What’s the value of a PR party? ; Merrick’s marketing stunt

In this week’s Mumbrellacast:

  • Planning guru Jon Steel on why you should say no to most pitches and what makes a good planner;
  • Is Belgo right to be pessimistic about the Cannes Lions?;
  • The Gruen Transfer’s return – but is it good for the industry;
  • In TV: Australia’s Got Talent bows out on top, SBS’s World Cup; MasterChef’s glory run;
  • Brands hitch a ride with Foursquare;
  • The value of a good PR event;
  • Nova hands its marketing budget to the listeners;
  • The Extraordinary Taxi Ride campaign

Featuring Mumbrella editor Tim Burrowes, House Party PR’ s Scott Rhodie and guest Jon Steel of George Patterson Y&R. Production by Georgina Pearson.

You can also subscribe to The Mumbrella Podcast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:

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