This week, Junkee Media’s co-founder Tim Duggan joined the Mumbrellacast to chat about the week’s news and his new book Cult Status.
First up, do you see a golden wattle or a golden COVID? That was the question posed to the marketing industry this week when Australia’s new brand was revealed. What is it about logos that attract so much criticism? Why, as Duggan says, are Australians our own worst clients?
Ad spend for May was down 40.4%. Is the world ‘Fukt’ like the AFR once (accidentally) declared? Who is brave enough to go on record with a prediction about when the market will recover? Certainly not the Mumbrella team – although they do think the worst may have passed.
The verdict was handed down this week regarding Geoffrey Rush’s defamation case and its subsequent appeal. Mumbrella’s Brittney Rigby and Duggan discuss what this means for the media industry.
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And, Duggan recounts the day he and Neil Ackland sold Junkee to Ooh Media, gives the secret for producing content for young people and provides insight on his writing process.
In the news
- Things are even worse than we thought in adland (22:28)
- Australia’s controversial new branding (27:56)
- Mike Connaghan returns (34:08)
- Who won the first half of the TV year? (38:36)
- An expensive week for The Daily Telegraph (46:02)
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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Backbay Lounge Kevin MacLeod (incompetech.com)
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