Mumbrellacast: Kurt Burnette on Seven’s future, plus 600 complaints for a Libra ad, and Sam Armytage vs the tabloids

This week, industry watchdog Ad Standards dismissed over 600 complaints about Libra’s #bloodnormal campaign. The complaints accused the campaign of being ‘offensive’, ‘degrading’, ‘confronting’ and ‘explicit’. The team ponders whether the ad was as confronting as some consumers made it out to be, or whether viewers remembered it as more graphic than it was. Content Director Tim Burrowes also goes down a tangent about Quentin Tarantino films. It’s more related to the story than you’d think.

Samantha Armytage came out swinging this week, calling for a boycott from The Daily Mail and Woman’s Day, and tweeting “There’s a special place in hell” for the employees of magazine. The story gets even juicier as it was pointed out on social media that Sam’s initial statement included News Corp’s The Sunday Telegraph – which she writes for – and conveniently excluded Seven West Media titles. Yikes.

In an explosion of acronyms ADMA, and its various-lettered assets, were acquired by the Australian Computer Society (ACS). The team ponders what it means when an industry body buys an industry body?

Plus, editor Vivienne Kelly sits down with Seven’s chief revenue officer, Kurt Burnette, to talk about the extensive plans the network has for the 2020 Tokyo Olympics. The 52-week plan will not only cover the games and Paralympics, but will also feed into the network’s reality slate as well. Burnette also reveals what it’s like working for new CEO James Warburton and how the network plans to bounce back next year.

In the news

  • Libra takes the crown for most-complained about ad (1:20)
  • Samantha Armytage goes after the staff of Woman’s Day (9:39)
  • ADMA is acquired by the Australian Computer Society (18:50)

Subscribe through iTunes or wherever you get your podcasts.

Alternatively, copy and paste the following link into your favourite podcast feed reader: https://feeds.mumbrella.com.au/MumbrellaPodcast

Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.