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Mumbrellacast: Louie the Fly, squashed | The AACTAs | Foxtel’s Smith on agencies | Excess vs Loser | Cancer Council’s fat attack | Butchering songs is Coles’ cash cow

Featuring James Wright of The Red Agency, Mumbrella editor-in-chief Tim Burrowes, Mumbrella managing editor Robin Hicks and producer Colin Delaney (47:07)

  • James Wright on saving Louie the Fly… and Mortein’s name – 0:49
  • Life and death of a PR agent – 13:45
  • What was president Geoffrey Rush thinking? – 22:05
  • Foxtel’s Ed Smith on the problem with agency briefs – 28:39
  • Excess Baggage vs The Biggest Loser… – 33:54
  • … as the Cancer Council urges marketers to cut the fat – 40:00
  • A butchered classic leads to impressive beef sales – 45:00

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Sponsored by Southern Cross Austereo:

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