Mumbrellacast: MCN boss Mark Frain discusses subscription TV after Game of Thrones and MCN’s plans for growth
This week, the team is talking everything television on the Mumbrellacast, and not just because they haven’t recovered from the Game of Thrones finale. MCN boss Mark Frain joins them in the studio to talk about the how the business is overcoming a challenging advertising landscape, the reputational issues facing Sky News and the potential of a News Corp partnership.
And Frain stays with the team to tackle the week’s news topics.
In the news
- Life in subscription TV after Game of Thrones (don’t worry, no spoilers) (28:24)
- How The Voice is performing for Nine (35:24)
- Who won the election coverage (37:10)
- Why Seven has issued a profit warning (40:18)
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Music credit: RetroFuture Clean Kevin MacLeod (incompetech.com)
Hard Boiled Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 3.0 License
topics
Foxtel
Foxtel on Oxford
Game of Thrones
Mark frain
MCN
Mumbrellacast
Nine
podcast
Seven
TV ratings
Interesting. I have tried to get advertising rates for my clients but it seems MCN are too busy to return my calls.
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MCN is busy getting gobbled by Foxtel – everyone is running scared for their job, so there is no one to return calls. Better take your money to a better performing media
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MCN can spin all they want to the market but they need to address the simple basics – customer service, meeting the brief and thinking about how MCN can get a result for the clients investment.
In my experience, they don’t address or deliver on any of these things.
Let’s look forward 12 months – News would have gobbled them up internally, MCN wont exist and all media buying with News owned assets will be done centrally.
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