Mumbrellacast: Media manifesto; Fairfax shake-up; Earth Hour; Lifting content; George Negus; Winners and Losers; KFC

• PHD’s Chris Stephenson on learning from losing the Unilever pitch, and being at the centre of an online backlash
• Mumbrella360 and a new media manifesto
• The Fairfax shake-up
• Earth Hour’s local ad – does comedy work?
• Lifting content: A Current Affair vs Today Tonight
• Ten moves George Negus to 6:30
• Will Seven’s Winners and Losers be Australia’s Sex And The City?
• Nine’s Million Dollar Flop
• KFC’s snack attack

(42m58s)

Featuring Mumbrella editor Tim Burrowes, PHD strategy director Chris Stephenson and Mumbrella deputy editor Robin Hicks.

Production by Alice Terlikowski.

You can also subscribe to The Mumbrellacast on iTunes and other podcatchers.

Direct link to Mumbrella’s iTunes store listing for the podcast

Recorded with the support of:

Alice Terlikowski

topics A Current AffairAdvertisingBrett CleggChris StephensonEarth HourFairfaxGeorge NegusKFCLeo Burnett SydneyMarketingMediamedia manifestoMichael GillMillion Dollar dropMumbrella360NinePHDpublic relationsSex and the CityTenToday TonightTodd SampsonWinners and Losers

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Comments: 6

Trish 25 Mar 11

Hi,

Just wondering if you would consider giving starting time codes for each segment so people can skip directly to what they want to hear?

Thanks

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Alice Terlikowski 25 Mar 11

Hi Trish,

Thanks for your feedback.

I will begin including the segment times from next week’s podcast.

Thanks for listening,

Alice – Mumbrella

Carla 25 Mar 11

The next sex and the city!! no way

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Trish 25 Mar 11

That’s great – thanks Alice

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Anonymous 25 Mar 11

I agree more space for each

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Cole 25 Mar 11

Nice piece interesting to listen to

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